Experience Fragrance From Extinct Flowers
Future Society is our
Biology First Brand
We are excited to share the launch of our consumer-facing brand, Future Society, and its Scent Surrection Collection: 6 fine fragrances based off of the DNA sequences of extinct flowers. We can now experience something once thought forever lost, reinvented thanks to biotechnology and the imagination of the world's most renowned perfumers.
Experience Fragrance From Extinct Flowers
Future Society is our
Biology First Brand
We are excited to share the launch of our consumer-facing brand, Future Society, and its Scent Surrection Collection: 6 fine fragrances based off of the DNA sequences of extinct flowers. We can now experience something once thought forever lost, reinvented thanks to biotechnology and the imagination of the world's most renowned perfumers.
Future Society and its inaugural fragrances represent a different approach into personal scent. We saw an opportunity to bring to life differentiated story and emotional experience made possible only through biotechnology. We believe biology is about more than just utilitarian function. It’s also about creativity and storytelling, a core pillar of the beauty industry, especially in a category like fragrance that is completely driven by storytelling and emotional experience.
Future Society represents a major milestone for our company with the objective to shape, own and build the story of biology directly with consumers through previously inaccessible product experiences.
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